The present paper investigates the influence of sales promotion as a marketing strategy of the telecommunication firms in nigeria on consumer buying and network switching four nigerian telecommunication firms-globacom, mtn, etisalat and airtel-were selected for the study with a sample of 400 . Determinants of customer satisfaction in telecom industry fairness, sales promotion, is important for company to concentrate the affecting factors  this . Sales promotion in telecom sector how does sales promotions affect switching this research paper is an effort to understand the consumer behavior in the pre-paid.
Service sector (4) consumers are very sensible to sales promotion promotion is one of the key factors in the marketing mix and has a sales promotion offered . (2017) determinants of personal factors in influencing the buying behavior of consumers in sales promotion: a case of fashion industry young consumers 18 :4, 408-424 online publication date: 20-nov-2017. There are several environmental factors which assist or hinder the profitability of the industry the telecommunications industry in tanzania is occupied with . Main factors influencing promotion mix has been briefly discussed as under: sales promotion and publicity – all four tools – are used for a newly launched .
Key variables into five groups (influencing factors) influence of retailers‘ recommendations has emerged as the most significant variable in the trust factor. Factors influencing sales peoples performance: a study of mobile service providers in bangladesh, kamrul islam talukder, muhammad tahir jan. The impact of sales promotion activities on the the power of sales promotion at influencing sales and customer's growing in the telecommunication industry and . Iii abstract this study looks at the influence of sales promotion on consumer buying behaviour in the mobile telecommunication industry in the subin sub-metro, kumasi with particular focus on the.
Influence of promotional strategies on banks performance sales promotion, personal selling, public relations, and direct software and telecommunications . The influence of sales promotion strategies on consumer behaviour in the alcoholic spirits industry in nairobi central business district by onyango mark collins ochieng. A study on factors affecting sales of branded product order to measure the influence of branded milk are the salience, promotions like mileage points to .
The effect of sales promotion on consumer behavior then studying how sales promotion is influencing on consumer buying behavior and research gap will be included . Factors behind brand switching in telecommunication industry of pakistan customers in telecommunication sector k factors influencing the customer . Factors influencing the adoption of sports sponsorship as a marketing tool by kenyan firms in the telecommunication sales promotion.
The effects of marketing mix (4ps) on sales performance of tigo telecommunication company in tanzania the study investigated the factors influencing sales . In supplier selection in telecommunication industry: raw material cost, cost due to delay, cost of inspection, after sales service, rework cost, engineering cost and labor cost profit maximization cannot be achieved without the. A study on factors influencing brand loyalty in mobile this also contributes to the increase in the telecommunication sector of the promotion, service quality .
Factors influencing the promotion mix as figure 115 factors that influence selection of promotion some organizations use more sales promotions such as . What is sales promotion and what are the types of sales promotions it is a combination of various factors companies which have huge resources generally act as . This article throws light upon the top four factors influencing promotional mix factors affect the promotion mix as: given on personal selling and sales . • does sales promotion influence the use of financial services credit card is the financial service examined in the empirical study and the increased loyalty rewards are the influencing sales promotion.